Saw it this morning. It's pretty obvious.
Mountain Dew posted a video of BMX bikers going off a jump into a pond. It has a good summer-time feel to it, with a fun hip-hop track going in the background. See video HERE:
UPDATE: Embedding for this video has been disabled. Click HERE to watch the video.
That would be fine, and there wouldn't be a story, EXCEPT they ripped it off, wholesale, with no mention or credit to the creators.
The following video was posted Oct. 3 2010.
Same concept. Same theme. Same shots. Same editing. Same musical style. Same everything.
Why wouldn't they hire the original creators? That's what Apple did, and what Microsoft should have done. Instead, they took the Urban Outfitters route, and ripped off independent artists. How do they benefit from backhanding the online communities that inspired the content?
The original video is from DevinSuperTramp, a partnered YouTuber who appears to be working hard to release content regularly to make money through YouTube's Partner Program. The original music is from Can't Stop Won't Stop, an unsigned hip-hop group trying to grow their following on Facebook. Point is, these artists are struggling to make a name for themselves.
It doesn't help when a huge company steals their work without so much as a shout-out. The MountainDew YouTube channel has a behind the scenes video claiming the inspiration came from a video on WildeManMedia's channel. Take a look, compare the videos side by side, and you tell me which video was the inspiration for their ad.
My take? They ripped it off, knew they ripped it off, and created a back-story to cover their tracks. Disgusting.
[Full Disclosure: I helped a little on the production of the original video, so this one made me mad in a personal way.]