A mild Snafusis

Random thoughts on most things from A. M. Craig.

Saturday, February 06, 2010

Momentum

An official YouTube blog talked about Orabrush.
Ad Age talked about Orabrush in an article.
Silicon Valley Insider picked it up too.
Neat.

Wednesday, January 13, 2010

Overhaul

I've been blogging far far less lately. I think I'll give this page a redesign to infuse some new life. This is more for me than the readers, but in all honesty, so is the content.

Friday, January 08, 2010

End of the Digital Detox

I'm done with my Web 2.0 Fast, Digital Detox, or as Angela called it, my facebook diet.

I'll post a reflection on how the digital detox went, but right now, CES is going on.

And I want one of these.

Tuesday, December 15, 2009

Experimental Psychology - Change Blindness

Maybe I'm fooling myself, but I REALLY think I WOULD notice the switch. Who knows.

Augmented Reality - Share

Remember that ad I did with Andrew Bagley a little while back? He mentioned that he had been working on a pretty cool Augmented Reality piece for a major national magazine that would come out soon. That magazine was WIRED magazine, and the augmented reality spot was a little widget calling attention to Vampire Power.



See my picture on the Vampire Power website.


Try it. It's fun. And on the intro page, you might recognize some of the faces they demo at the bottom.

Friday, December 04, 2009

Anglilch

I've asked this question a thousand times, no joke.

About This Video

An Italian singer wrote this song with gibberish to sound like English. If you've ever wondered what other people think Americans sound like, this is it.




It's like Beck, Weird Al, and Led Zeppelin played backwards. I keep instinctively trying to understand what they're saying, and have to try to remember that they're not saying anything.

Monday, November 23, 2009

TopTenREVIEWS Reviews.

My first videos from TopTenREVIEWS.com are up. Here are two links.

I’ll be honest, it's not my absolute best work. I need to smile more and put more energy into these. I think that’s why they hired me in the first place, after seeing the OraBrush ads.

It's time in front of a camera, though, and I'm glad for that.

Sunday, November 15, 2009

A Litmus for Authenticity

I haven't written anything substantial in a long time. I'm a little afraid of that. Writing isn't like riding a bike, and in all honesty, I'm not entirely persuaded riding a bike is like riding a bike. Without practice and persistence in life, I think we each may simply melt into a puddle of loosely sentient flesh.

That being said, you may just as likely melt while watching this video.



From what I can gather, this group broadcasts on public access cable in central Florida.

The lack of sophistication reminds me oddly of Napoleon Dynamite. Their whole existence is anachronistic. I mean, if you had to guess, when might you place this broadcast on a timeline? They're also local, but without location. While P.T. Katt and M. Gormley are in Florida, they could as easily be in any rural minor American locale. The same is true of Jared and Jerusha Hess' most recent work, Gentlman Broncos.



Again, the characters are only vaguely aware of themselves. They lack the proverbial mirror to actually see themselves as others see them.

There is a character in Gentlemen Broncos who would be right at home on the "Uncharted Zone". Lonnie Donaho talks about "the industry" and his "feature films" shot on a home VHS camcorder. He might also get along well with the proprietor of this local outfit.

These men are AUTHENTICALLY poor performers in a way that I am entirely incapable of, in a way that I doubt can be duplicated by parody (Save by Jared Hess). I could not make something this bad if I tried. They'll never win awards or critical acclaim. They'd be lucky to come close to covering their costs, though they just might from gawkers paying money to see what is, by most accounts, an absolute train wreck. They seem to be entirely unaware of any developments in their field over the last twenty to thirty years. What's more, they are either OBLIVIOUS to or genuinely Do Not Care what people think of their work.

I can't tell if these are the most remarkable examples of hubris I've ever seen, or the complete absence. They don't presume to elevate their work over others, or even to compare. By all appearances they are doing this for their own enjoyment. If anybody else cares to watch, that's simply a bonus.

Hubris or not, regard for others work or none, these two groups present the most undeniable, clear cases of authenticity anywhere in media I know of. They are transparently bad, but you know it isn't a joke to them. Nobody would invest the time necessary to produce so much ostensibly unremarkable work. In being so transparent, they're also more true than almost any mainstream electronic culture. It's made by and for them and theirs. And that's tremendous.

Michel Gondry seems to understand this in a way many other filmmakers don't. It's reflected in his movies, and I love his movies.